1. Found some of the vested interests in this scene. How do these work?
2. Why is Peter's idea rejected, and why is Don's idea accepted?
3. Publish your answers on your blogs and the link to thdentify sem here in Edmodo. Before you do that, produce an introduction to the task ("We watched a video...). Also, include a relevant picture (related to Mad Men, advertising ciga
1)One of the first vested interests that appeared on the video is when Don explains his idea. According to it, tobacco is seen as an element that gives a person happiness (though in fact, it gives dependence), the way Don explains his thought, makes him avoid mentioning part of the real information which are the terrible effects smoking produces.
Other vested interest we could identify was when the men rejected Peter's idea. These men ignore that opinion because it was not convenient for their business
2) Peter’s idea is rejected because he made reference of the great damage tobacco creates in people's life, mentioning it's a life danger and it was obviously, not beneficial for the company. On the other hand, Don’s idea was quickly accepted because it did not mentioned every risks tobacco caused. In addition, Don portrayed tobacco as something people need to be happy making propaganda still look attractive. rettes, advertising, vested interest, etc.)
3)
Good.
ResponderEliminarAnother vested interest is the one Don's company has in keeping his clients, in this case, the tobacco company owners. At the same time, these tobacco company owners have the vested interest in increasing their sales, therefore, in not showing the harmful effects on tobacco.
Regards question 2, remember Don didn't offer an advertisement where tobacco appeared as something people need to be happy, but as something related to nature: "It's toasted". In this way, people associate tobacco with nature and health, rather than with death.